While Yahoo continues to be pinched by their declining search market share, their leading display business is already benefitting from stabilization in the economic environment.
We believe that a Microsoft-Yahoo deal will eventually take place, and believe that it will likely be a positive development for Yahoo. However, the reality is that Yahoo is facing one of the worst advertising environments in decades.
While we expect Yahoo to report disappointing Q4 results based on the challenging economic environment, the real story will be in the company’s 2009 guidance and strategy for the future.