It appears that McDonald’s made a strategic misstep as they began pushing premium products like their Angus burgers and McCafe drinks instead of focusing consumers on their value options.
With Home Depot and Hewlett Packard both reporting earnings last week, we have now had all 30 of the Dow stock components report their first quarter results.
Our checks show that while consumers are clearly looking to reduce their spending wherever possible, they continue to view McDonald’s as an attractive value option.
