It appears that McDonald’s made a strategic misstep as they began pushing premium products like their Angus burgers and McCafe drinks instead of focusing consumers on their value options.
Wall Street has taken a very negative view towards Burger King’s fourth quarter earnings results. In fact, analyst consensus estimates are below the low end of the company’s guidance range. In addition, analysts at JP Morgan and Citigroup both downgraded the fast food chain in recent weeks. Now that the bar has been set so low, we believe there is significant potential for upside surprise. ...
